Email Marketing actually works. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $48.29 for every dollar spent in 2007. To put this in perspective, that’s more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs. Why email marketing works

• It’s cost effective - The big savings start when you consider there are no printing costs, which are only going up.
• It’s immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
• It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behavior (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
• It’s completely measurable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

Campaign Snapshot
See how your email campaign has performed at a glance. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.

Opens Over Time
Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they’re doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.

Link Activity
The Link Activity Report makes it very easy to see what your subscribers found most interesting, as well as who clicked and who did not.

Recipient Activity
Our recipient activity report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email.

Bounce Summary
As well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps their mailbox was full - whatever the reason, they didn’t get your email and we’ll tell you why.

Compare campaigns
Easily compare any of your email campaign with each other. Is your open rate improving? Are you seeing less bounces over time?

Contact Kitzmiller Media to sign-up for a free Email Marketing account.